Klik
Mobile App
Klik is a social networking app designed for Gen-Z and university students. It helps students connect with their colleagues on campus through interactive spaces and small communities built around shared interests and hobbies. With smart matching features, Klik makes it easier for students to meet like-minded peers, build friendships, and grow their social circles in a fun and meaningful way.
Client:
Mohamed Abdel-Fattah
Role:
Senior Product Designer
Year:
2023 - 2024
Challenge
University students often struggle to build meaningful connections outside their immediate circles. Existing social platforms are too broad or impersonal, making it difficult for Gen-Z students to meet peers who share the same interests and hobbies within their campus.
Objective
The main objective of Klik was to design a social networking experience tailored to Gen-Z university students, where they can easily discover and connect with peers beyond their immediate circle. The goal was to create interactive spaces and small communities centered around shared interests and hobbies, supported by a seamless matching system that helps students start conversations and form genuine friendships. The product needed to be intuitive, engaging, and aligned with Gen-Z aesthetics while maintaining a safe and welcoming environment for university students.
Results
The final design of Klik delivered a user-friendly and engaging social app that fostered meaningful on-campus connections. Through well-structured interest-based communities and an intuitive matching flow, students were able to discover like-minded peers and build friendships more easily. The design balanced Gen-Z aesthetics with clarity and accessibility, creating an experience that felt both fun and safe, ultimately positioning Klik as a platform that enhances students’ sense of belonging within their university life.
